Basic
Free
During launch, then $29
- Live for 60 days
- 15 photos
- Verified badge
Pricing
Simple, upfront prices. AUD including GST, and no commission on your sale.
Plus
$59
One-off
- Live until sold (max 90 days)
- 20 photos + video
- PPSR check
- Weekly bump to the top
Featured
$99
One-off
- Everything in Plus
- Comprehensive vehicle report
- Featured highlight for 30 days
- 50% off inspection
Premium
$159
One-off
- Everything in Featured
- Free inspection
- Sell Faster Pack included
Compare all listing features
| Feature | Basic | Plus | Featured | Premium |
|---|---|---|---|---|
| Listing duration | 60 days | Until sold (max 90 days) | Until sold (max 90 days) | Until sold (max 90 days) |
| Photos | 15 | 20 + video | 20 + video | 20 + video |
| Verified badge | Included | Included | Included | Included |
| PPSR check | Paid extra | PPSR | PPSR + comprehensive | PPSR + comprehensive |
| Weekly bump to the top | Not included | Included | Included | Included |
| Highlighted with a Featured label | Not included | Not included | 30 days | 30 days |
| Inspection | Not included | Not included | 50% off | Free |
| Sell Faster Pack | Not included | Not included | Not included | Included |
Boosts
Optional extras for any listing, to reach more buyers. Priced for cars $20K–$50K.
Refresh Pack
$153 × Move to Top over 14 days
Stand Out Pack
$45Top Spot 7 days + Highlight 7 days + 1 badge
Sell Faster Pack
$89Top Spot 14 days + Homepage 7 days + Socials
Maximum Reach
$179–$189Top Spot 30 days + Homepage 7 days + Socials + Local Buyer Reach
Single boosts
| Move to Top | $7 |
|---|---|
| Top Spot | $22 |
| Homepage Feature | $34 |
| Stand-Out Highlight | $12 |
| Price Reduced / Must Sell badgePrice Reduced needs a real price drop in the last 14 days. | $9 |
| Shared on Cars61 Socials | $22 |
| Local Buyer ReachFor cars under $20K, or Premium listings at any price. | $79 |
Small Dealer
Pay-per-use options
$99/month
No contract
Waived for first 3 months at launch
- Stock feed / CSV import
- Unified inbox + AI replies
- 5 rego lookups / month
Starter
25 listings
$199/month
No contract
$100/month for first 3 months
- Everything in Small Dealer
- 10 rego lookups / month
- Market insights
Growth
50 listings
$599/month
No contract
$500/month for first 3 months
- Everything in Starter
- 15 rego lookups / month
- AI lead tagging
- Online test-drive booking
Pro
Custom volume
$999/month
No contract
$800/month for first 3 months
- Everything in Growth
- 20 rego lookups / month
- Monthly performance report
- Dedicated manager
Compare all used-car dealer features
| Feature | Small Dealer | Starter | Growth | Pro |
|---|---|---|---|---|
| Stock feed / CSV import | Included | Included | Included | Included |
| Unified inbox (email, chat, SMS) + AI replies | Included | Included | Included | Included |
| AI tags each lead + flags multi-car viewers | Not included | Not included | Included | Included |
| Rego lookup + valuation | 5 / month | 10 / month | 15 / month | 20 / month |
| Market insights | Not included | Avg price & kms vs similar | + Price rank & days on market | + Est. time to sell & demand score |
| “Send offer to watchers” button | Not included | Not included | Included | Included |
| Monthly PDF performance & market report | Not included | Not included | Not included | Included |
| First look at opted-in private sellers | Not included | Not included | Not included | Included |
| “Ask Cars61” pricing advice | Not included | Not included | Not included | Included |
| Buyer online test-drive booking | Not included | Not included | Included | Included |
| Onboarding help | Included | Included | Included | Dedicated manager |
Small Dealer pay-per-use fees
Small Dealer plans can also pay per listing or per enquiry, by the car's price.
| Car price | Per listing | Per enquiry |
|---|---|---|
| Under $10K | $49 | $39 |
| $10K–$20K | $90 | $49 |
| $20K–$50K | $149 | $59 |
| $50K–$70K | $199 | $69 |
| $70K+ | $249 | $79 |
Questions
Do prices include GST?
Yes. All prices are in Australian dollars and include GST.
What does “free during launch” mean?
Basic listings are free while Cars61 launches. After that, Basic is a one-off fee from $19, depending on your car's asking price.
Why does the price depend on my car?
Listing fees and boosts are priced by your car's asking price. Boosts use the asking price at the time you buy them.
Does Cars61 take a commission?
No. You pay for your listing and any boosts you choose. There is no commission on the sale.
Can I add more than one boost?
Yes. If two boosts include the same feature, its end date is extended rather than doubled up.